Why do we buy Insurance? The process of buying insurance can seem like a heavy load. Many purchasers of the products are severely under-educated on the subject, but all know one thing: They need insurance. Historically, that hasn’t always been the case. Why has our society shifted this way? Is it tradition? Is it law? … Continue reading Why Do We Buy Insurance?
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“We’re not in Kansas, anymore”
How often do you see similarities in movies to your own life? I was thinking about the movie, The Wizard of Oz recently, mostly because I live in the Midwest, and life here is filled with talk of tornadoes. Let’s face it, we love tornadoes here. It’s true… you will often see many Midwesterners in … Continue reading “We’re not in Kansas, anymore”
Charity is Worth Your Time
One of the struggles I have noticed many of my contemporaries have is Time Management. This is an important issue, too, because as humans, time is our most valuable resource. We can’t buy, trade for, or earn more of it. Once it’s gone, it’s gone. In business, utilizing competitive advantages are how great companies excel … Continue reading Charity is Worth Your Time
A Young Professional’s Dilemmas
2011 was not that long ago, but in the world of marketing, it might as well be buried in the fossil record. I am reminded of this from a conversation I had with two of my clients, and how they started their business in 2011. Their first line of marketing? Naming their business "Aces" because … Continue reading A Young Professional’s Dilemmas
The Journey Begins
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton
Giesemann Insurance 